Overview
The bid begins at home.
Qatar has put its name forward to host the 2036 Olympic Games — and a bid brings the world’s eyes with it. In partnership with Microsoft, I led the UX revamp of the QOC’s digital home to be ready for that spotlight, from research and wireframes through design direction for an incredible UI team.
The brief — at a glance
Showcase — reserved for launch
Something worth the wait.
The revamped platform is in production right now. The full reveal — screens, flows and all — lands on this very spot the moment it ships.
The challenge
When you bid for the Games, the world looks you up.
With Qatar putting its name forward for the 2036 Olympics, the committee’s dated platform risked telling the wrong story. The revamp was preparation — a digital home that could stand beside a bid.
The approach
Ask the data, then the athletes — then draw.
We started inside the evidence: a detailed Google Analytics and Hotjar analysis of the existing site, revealing how users actually behaved on it. In partnership with Microsoft, we then benchmarked Olympic committees nationally and internationally, mapped personas in depth, and interviewed Team Qatar stars — including beach-volleyball Olympian Cherif Younousse. Only then did the wireframes begin, with design direction carried through an incredible UI team.
The outcome
Redesigned end to end — ready for the spotlight.
The full QOC experience was revamped and is now in development. The reveal lands with the launch, on the road to 2036.
2036
The Games Qatar is bidding to host
2
Benchmark tracks — national & international
1:1
Interviews with Team Qatar Olympians
